Martin Lawrence and Will Smith in Sony and Columbia's 'Bad Boys For Life'
SONY AND COLUMBIA
Will Smith and Martin Lawrence’s Bad Boys For Life earned an estimated $68.1 million over the four-day Martin Luther King Day weekend, including a whopping $59.175 million over the Fri-Sun frame. Bad Boys II opened with $46 million in July of 2003, which would be around $70 million adjusted for inflation. That means Bad Boys 3 sold about as many tickets over its first four days of release as Bad Boys II sold in its first three days. Yes, I’d imagine anyone who will see Bad Boys For Life on Monday otherwise would have seen it over the traditional Fri-Sun weekend. Moreover, considering the usual “fewer folks go to the movies due to streaming, social media and related distractions” variables, this is a remarkable hold for a revived franchise.
For reference, this is the second-biggest January debut of all time, behind the wide release expansion of American Sniper ($89 million Fri-Sun/$107 million Fri-Mon on this same weekend in 2015). So, yes, this is the biggest opening ever for a “new” January movie and now has a shot at being the biggest-grossing “new” January release of all time.
Scott Mendelson - Forbes